Qik Dot Travel
Our work with the community of Qikiqtarjuaq continued to evolve as we set up a "real" community travel business and introduced them to the various channels of distribution. By working with the participating community members, establishing pricing protocols and developing a booking/processing and delivery strategy we have created a defined tourism business. Additionally we have provided staff training and mentoring in customer service, interpretation planning and tourism management.
Once the business was established, the next step has been to introduce the various routes to the market. From local commercial/government visitors through the channels of the travel industry we have identified potential partners and where to find them. As a part of this process we have taken delegates from the community on structured visits to the London World Travel Market and the ITB show in Berlin.
Qikiqtarjuaq's community tourism initiative is taking shape nicely, and looking forward to becoming increasingly established in the growing world of Arctic tourism.